This website and/or its mobile sites and applications (individually, and collectively, the “Site”) is owned and operated by WILLSSORCE, LLC, a NEW YORK STATE limited liability company (“WILLSSORCE,” “us” or “we” or “our”). Whether you are a browser, vendor, supplier, customer, or merchant, this Privacy Policy applies to your use of the Site. Additionally, your use of the Site is governed by the Terms of Use and Membership Terms, which are incorporated herein by reference.
It is important to us that you understand what information we collect when you visit the Site either from a computer or a mobile device and what we may do with that information. This Privacy Policy sets out the terms and conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you and information that could not. In the context of the law and this notice, “process” means collect, disclose, store, transfer, use or otherwise act on information.
By using this Site you consent to the terms of this Privacy Policy, and you signify your assent to all of the terms of this Privacy Policy and our If you do not agree with any terms of this Privacy Policy, our Terms of Use or Membership Terms, please do not use this Site or submit any personal information. Please also read our Terms of Use and our Membership Terms. You are legally bound by all of these agreements once you use the Site and/or create a membership with us.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, location, and some of the cookies that are installed on your device. Additionally, when you browse the Site, we collect information about the individual web pages or products that you view, what website or search terms referred you to the Site, and information about how you interact with the Site. We refer to this to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
  • Cookies
  • are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

  • Log files
  • track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons
  • ,
  • tags
  • , and
  • pixels
  • are electronic files used to record information about how you browse the Site.
Additionally when you create a membership with WILLSSORCE LLC and make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Membership Information”.

When you create a membership with WILLSSORCE LLC and purchase or attempt to purchase a product or service from us, or otherwise agree to our Terms of Use and Membership Terms, a contract is formed between you and us. In order to carry out our obligations under that contract we must process certain Personal Information you give us. We may use this Personal Information in order to: (a) verify your identity for security purposes; and (b) sell products and provide services to you. We process this Personal Information on the basis there is a contract between us, or that you have requested we use the Personal Information before we enter into a legal contract. Additionally, we may aggregate this Personal Information in a general and anonymous way and use it to monitor our performance with respect to a particular service we provide. We shall continue to process this Personal Information until the contract between us ends or is terminated by either party.

We use the Membership Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Membership Information to:
  • Communications with you;

  • Screen our orders for potential risk or fraud; and

  • Provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may share your personal information with our affiliated companies and brands, with third parties who provide services to you or us, with marketing partners, or with third parties as needed to carry out our business, or comply with a legal obligation.
We sometimes use third parties to provide services to you, such as our shipping partner’s White Glove Delivery Service. This includes managing customer information; fulfilling your product orders; sending marketing communications; conducting surveys; hosting websites; analyzing data; processing payments; fulfilling promotions; or providing network security, accounting, auditing, and other services. We do not authorize these third party service providers to use or disclose your information for purposes other than what services they have been engaged to provide.
When you become a member of WILLSSORCE LLC, you agree to receive automated marketing text messages from use about our products and services at the telephone number you provided when creating your account, and that the messages may be sent via an automatic telephone dialing system or other technology. Text message frequency will vary. Please see our Membership Terms for additional details.
We may share information about you if necessary or appropriate, in our good faith judgment, to comply with laws or regulations, or in response to a valid subpoena, order, or government request, or to protect the operations, privacy, safety, and our property rights.
In the event of any potential or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), your personal information may be shared with third parties such as the acquiring entity and its professional advisors. In this situation, we will only share this information under a confidentiality agreement.
In certain circumstances, California Civil Code Section 1798.83 permits members of WILLSORCE LLC who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. Please note that not all information sharing is covered by California’s “Shine the Light” requirements and only information on covered sharing will be included in our response. This right granted to California residents applies only to their activities within the State of California. To make such a request, please contact our customer service at w@wills-baker.com.
When you place an order through the Site, we will maintain your order and Member Information for our records unless and until you ask us to delete this information.
We reserve the right, at our sole discretion, to update, change or replace any part of this Privacy Policy by posting updates and changes to the Site. It is your responsibility to check the Site periodically for changes. Your continued use of or access to the Site following the posting of any changes to this Privacy Policy constitutes acceptance of those changes.
Questions about this Privacy Policy should be sent to us at w@wills-baker.com. You may also write us at:
Attn: Legal Department
31 Minnekahda Place
Chattanooga, TN 37405

The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights. (https://oag.ca.gov/privacy/ccpa)
By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.
To be eligible to opt-out, you must be browsing from California.
Please fill out the form below and we’ll make sure your information is never shared.
Top of Form
First Name *
Last Name *
Address *
Address 2
Zip *
State *
Bottom of Form
City *
Phone Number *
Email Address

  • Businesses catering to at least 100,000 California households or consumers;
  • Have an annual gross revenue of at least $25 million;
  • Generate at least 50% of their annual gross revenue from selling/sharing user data.


  • Have a gross annual revenue of over $25 million;
  • Buy, receive, or sell the personal information of 50,000 or more California residents, households, or devices; or
  • Derive 50% or more of their annual revenue from selling California residents’ personal information.

Perhaps the most notable change here is the removal of ‘for commercial purposes’—now, even if you’re not profiting from the use of data, the law will apply to you. CPRA also raises the applicability threshold from 50,000 to 100,000 (but counts only consumers and households, not devices), and adds data sharing as well as selling to the law. That’s because many companies claimed they weren’t selling data, they were just sharing it with vendors in order to serve ads. CPRA explicitly includes cross-context behavioral advertising in its definition of data sharing.

Creating opt-out pages
To comply with the CPRA, businesses must set up web pages that help consumers exercise their rights to opt out of the sale/sharing of personal information and limit sensitive personal information use.
The most straightforward way to do this is to place links titled “Do Not Sell or Share My Personal Information” and “Limit the Use of my Sensitive Personal Information” in a footer. But there’s also an option to rename these pages – and streamline them into one webpage where consumers can indicate their preferences and opt out.